Meet Prologue, Target’s latest owned brand for the minimalist, modern woman. Think workwear with clean lines, on-trend focus, interesting textures—all within budget. It’s no easy feat, launching a new brand. And Target makes certain it knows its customer’s shopping needs and style choices as it curates these lines. But it doesn’t end there. Target’s team […]
Readers, you know how much I adore Target’s latest brands, right? Over the past year, the retailer has launched Goodfellow & Co., Heart and Hand with Magnolia, and A New Day, aimed at working-to-weekending adults. This time? “We have an opportunity to better connect with younger guests,” says Mark Tritton, executive vice president and chief […]
Target is on a roll, lately, and if last week’s post about OpalHouse didn’t convince you, maybe this week’s will. Enter, Hunter. “Inspired by family, festival and forces of nature, British brand Hunter has teamed up with Target for a limited-edition collaboration built on a philosophy of everyday adventure and a forecast for fun,” writes […]
Target has done it again. Arriving April 8th is Opalhouse, a new home decor line that is bold, bright, and beautiful. The collection, which joins Hearth and Home, Project 62, Thresold, and Pillowfort, will feature spirited pieces full of color and whimsy. Think Anthropologie home decor meets Target prices. Can we say win-win? “The colorful […]
I admit—I am not the deals girl. I don’t scour the web for the lowest prices or wait until a possible sale before purchasing an item. If I like something, I’m willing to pay full price to get it NOW. I also love a great designer piece. A luxury handbag is my achilles heal. Because […]
Denim is such a staple nowadays in anyone’s closet. Denim for casual days; denim for work days; denim for date nights; denim for girl’s nights. Whatever the occasion, there’s a style of denim for it. But, unlike sweatpants, denim isn’t a one-size-fits-all item of clothing, making it hard to shop for. Plus, well-fitting and long-lasting […]
Recently, Target launched (in my humble opinion) one of the best collaborations yet—Hearth & Hand with Magnolia, a home and lifestyle brand by Chip and Joanna Gaines. The two are best known for their widely popular HGTV series Fixer Upper, which wraps up this month after five seasons. Possibly what makes this collaboration one of […]
Target is killing it lately with their launching of new brands. (In last week’s post, we revealed the retailer is launching 12 new brands in the course of two years.) One in particular? Their home decor line, Project 62—“a modern home brand thoughtfully designed for everyday life” (www.corporate.target.com). The new line hits stores September 19th […]
As if you needed another reason to visit Target or spend even more money in the mega retail store. BUT! I’m here to give you two more—the launching of A New Day and Goodfellow & Co., a new women’s and men’s clothing line respectively. Even better is everything from the new collections falls under $50. […]