Peekaboo Gallery is a novel concept in the curation, exhibition, and sale of rare and unique antiques and collectible memorabilia. The gallery plans to offer its visitors an unabashed celebration of the innovative 20th Century.
The gallery is the brainchild of Jordan Reichek, a thirty-year veteran of the animation industry, whose studio work includes some of the biggest names in entertainment – Walt Disney Studios, Nickelodeon, Dreamworks, Spumco, Warner Bros. and Cartoon Network. When not producing and directing cartoons, Jordan’s other passion has been that of a rabid gatherer of everything vintage pop-culture. Jordan’s passion for collecting has been a lifelong obsession. His sizeable collections included records, furniture, automobiles, illustration art, clothing, posters, coin-op, ephemera, comics, advertising and anything that played an important role in forming our pop culture beliefs of today. He is also one of the world’s largest collectors of original, commercial Tiki Art and vintage Disneyland memorabilia.
Peekaboo Gallery is located at 40 Mills Place (Old Town Pasadena) which itself is a case-study definition of the word “history.” This historic Pasadena brick building, erected in 1886, was central to one of Southern California’s first commercial districts and home to the groundbreaking Medenhall-Sobieski Gallery.
The gallery will offer both veteran and novice eyes a museum-style theatrical experience where the showcased subject matter will alternate on a regular basis. Reichek plans to host well curated, themed collections every two months. Each presentation will feature a collection of vintage memorabilia centered on a period, which played a defining cultural role in 20th Century history. Best of all, collectors will have the opportunity not only to browse, but also to purchase the rare and unusual artifacts presented at each exhibition.
The first show will officially open on May 26, 2018 and will pay tribute to the video arcade of the 70s/80s. This landmark celebration of classic coin-op video arcade games and pinball machines will feature an extraordinary experiential installation. For the first time in an organized presentation, extremely rare, original Atari commercial artwork will be for sale. These include everything from scarce prototype concepts to final Atari cartridge box art. Alongside the unprecedented collection of art, there will be a top-shelf offering of original commercial arcade games. Guests will have the opportunity to view, play and purchase well-loved and rare titles such as Donkey Kong, Asteroids, Pac Man, Zaxxon, Tempest, Tron and Space Invaders. Also on offer will be rare, early titles such as the notorious 1976 Death Race driving game by Exidy, which started the “violence in video games” controversy. Another rare title will be Atari founder, Nolan Bushnell’s, COMPUTER SPACE from 1971. This legendary game is credited as being the world’s first commercial coin-op video game. 25¢ A Play: The Art of the Videocade, will showcase the greatest arcade games of the 70s and 80s and the best collection of 8-bit amusements, art and ephemera in this category ever seen.
The official grand opening show (on May 26) will start at 3 pm with a special ribbon cutting ceremony by the Honorable Mayor Terry Tornek. The gallery’s regular hours will be 11 am to 7 pm daily (or otherwise by appointment).
Photo: Artist Jim Kelly next to the commercial artwork he created for “Pele’s Soccer,” an Atari 2600 game published in 1980 / Credit: Dena Burroughs
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