The Rose Parade will start at 8:00 am PST. On January 1, 2018, when the world focuses its attention on our town. It’s a celebration more than a century old – a festival of flowers, music and sports unequaled anywhere else in the world. It’s America’s New Year Celebration, a greeting to the world on the first day of the year, and a salute to the community spirit and love of pageantry that have thrived in Pasadena for more than 100 years.
An event as large as the Tournament of Roses requires about 80,000 hours of combined manpower each year. That manpower is supplied by 935 members of the non-profit Tournament of Roses Association, a volunteer organization dedicated to presenting an internationally-recognized New Year’s celebration. Each volunteer is assigned to one of 31 committees, with responsibilities ranging from selecting parade participants to directing visitors on New Year’s Day, to hosting the press headquarters for media coverage of the Rose Bowl Game, to giving presentations about the Tournament to community groups. Nicknamed “White Suiters” because of the distinctive white uniform every volunteer wears, these enthusiastic men and women give up their evenings, weekends and holidays to ensure the success of the parade and game.
Ticketing Seating: Reserved grandstand seating for the Rose Parade is available for purchase through Sharp Seating Company, the Official Grandstand Seating Provider through December 31, 2017. Every person must have a ticket to sit in the reserved grandstands. The only exception is for children two years of age or younger who have the option of sitting on an adult’s lap, otherwise, they must also have a ticket. Contact Sharp Seating Company at (626) 795-4171.
Important Note: Please note that on January 1, prior to the start of the Rose Parade, the foot traffic flow on Orange Grove Blvd. between Colorado Blvd. and Green St. will be closed due to parade activities. Rose Parade safety tips and guidelines can be found on our Parade Safety Guidelines page https://www.tournamentofroses.com/parade-safety-guidelines
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