As if you needed another reason to visit Target or spend even more money in the mega retail store. BUT! I’m here to give you two more—the launching of A New Day and Goodfellow & Co., a new women’s and men’s clothing line respectively.
Even better is everything from the new collections falls under $50.
However, this is just the beginning of Target’s new line launch. Over the next two years, the retailer will release over a dozen new brands, including a home decor (Project 62) and an activewear (JoyLab) line.
As new clothing labels come in, others go out. Two of Target’s least performing labels, Merona and Mossimo, among them. Target’s new focus? On its customers’ desires for niche labels, boutique experiences, and items more curated for their lifestyle. All at an affordable price.
A New Day and Goodfellow & Co. do just that.
A New Day
With everything priced under $50, it’s hard not to want to buy the entire collection. The lookbook boasts of everything from workwear to on-trend pieces. In fact, the line resembles the preppiness of J.Crew mixed with the whimsy of Anthropologie. (To say I’m excited is an understatement.) Shop some of my favorites below:
- Women’s Foil Crepe T-shirt for $24.99
- Women’s Pleated Midi Skirt for $24.99
- Women’s Velvet T-shirt for $24.99
- Women’s Plaid Top Coat for $39.99
Goodfellow & Co.
The men’s line is bursting with everyday staples and work appropriate pieces, each under $50. We’re talking cargo pants, chinos, jeans, quilted jackets, herringbone vests, even blazers. Men—it’ll truly be your budget-friendly, one-stop-shop. Check out some of their pieces below:
- Men’s Standard Fit Herringbone Vest for $29.99
- Men’s Deconstructed Blazer for $42.99
- Men’s Slim Fit Trouser Pants for $29.99
Ready to shop Target’s newest collections? Head over to their stores today!
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