“Who What Wear is the leading online destination for aspirational yet accessible fashion content that is elevated, serviceable, and 100% shoppable. Through trend reports, celebrity style guides, wardrobe how-tos, and the latest in fashion news, Who What Wear is your one-stop style resource.”
Um. Sounds amazing, am I right?
What’s even more amazing is that this fashionable line is sold—ready for it?—right in your favorite, local store: Target.
The line, founded by former ELLE editors Hillary Kerr and Katherine Power, launched in stores in February 2016. Each month, Who What Wear refreshes its stock with new pieces, often inspired by their followers.
Not only are the items on trend, but they’re also entirely affordable. Which is one of the reasons Kerr and Power were drawn to Target. “We…love how they make great design accessible to everyone,” said Power.
And I agree. The materials, cuts, and details of each piece look and feel much more than they’re sold for. Dresses. Bomber jackets. Track pants. Cold shoulder tops. Lace tees. Bell sleeves. You name it. They have it. In all sizes, too (from 0 to plus size!)
Today, August 4th, the Who What Wear fall collection launched in stores. I know. Summer is still going strong. But, it’s never too early to start shopping for your autumn wardrobe. Finding the right transitional pieces are, after all, a perfect way to welcome in a new season.
My favorites? Shop them below! (Or head straight to your local Target today!)
- Wide leg track pants with red stripes—get ready to up your lounge wear (while still remaining comfortable). Only $29.99.
- Deconstructed two-tone jeans with torn-up hems. Get ‘em for only $34.99!
- Adore this varsity bomber jacket in orange floral for just $39.99.
- This printed mini-dress comes in a plus size and has the sweetest Victorian details. And? It’s $36.99.
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