I know I’ve already written about this store before, but because of a recent relocation—and an amazing one at that—I must must must reblog about it. Neo Pasadena (AKA Neo 39)
Located in Old Pasadena, this unique shoe joint used to occupy a storefront directly on Colorado Blvd., between Fair Oaks and Raymond Ave. But now? It’s underground. Directly to the west of the old store is a T-Mobile shop and a small entryway with a stairwell that leads…to Neo Pasadena’s newest location.
That’s right, the shoe store has taken over a lot beneath the sidewalk. And it’s incredibly hip. Reclaim wood lines the stairwell, leading you into what looks like a New York boutique. Dark walls; concrete slab floors; wooden shelves; and the coolest shoes and sports wear you ever did see. The company “aims to build upon its storied heritage in the Pasadena community and retail marketplace by continuing to provide contemporary footwear and apparel in its newly renovated space.”
While the space is new and the name has been upgraded, the merchandise remains just as neat.
Nikes, Adidas, Air Jordans, Converse, Timberlands, New Balances— you name it. For men, women, and kids. Specifics? They’ve got the Nike Air Force 1 Flyknit Low in women’s for $160 (perfect for summer); Adidas Tubular Radial shoes in four different colors (blue, green, grey, and black); Air Jordan 9 Low Chicagos; and Cons One Star ’74 Fragment—a collaboration shoe between Hiroshi Fuijwara and Converse. Plus? They sell bags, Nike zip ups, even socks.
Check out Neo Pasadena in its new chic location today!
Neo Pasadena – 33B E. Colorado Blvd. – | Pasadena 91105 – 626-793-7403
Hours: Mon-Thu: 10am – 9:30pm /Fri: 10am – 11pm /Sat: 10am – 11:30pm /Sun: 10am – 9:30pm
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Thanks for reading Robin’s post about Neo Pasadena!
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