Have you noticed a change in Banana Republic lately? The store, located on Colorado Blvd in Old Pasadena, underwent a makeover. Again. I say again because in 2014, BR switched up its branding after hiring designer Marissa Webb as its creative director. Webb spent ten years at J.Crew and brought with her a color and lifestyle change to the working style clothing line. She wanted to push a “360-degree lifestyle.” And push it she did. Webb added a fashionable flair to BR’s typical work-appropriate line. Trendy silhouettes; flashy shoes; graphic prints; proportion play. “The brand has been around for so long, it has to change,” said Webb.
But was it the right change?
According to Banana Republic’s 2015 sales, no. “The first quarter of 2015 ended May 2 and Banana Republic reported that its sales were down 8 percent to $621 million,” writes www.fashiontimes.com. BR is known for its basics and work-appropriate wear. Maybe the large lifestyle change was confusing for shoppers. And pushed them to find their classic shapes elsewhere.
So, Webb and BR have parted ways. She’ll still act as an adviser to the company. And the role of creative director? Will not be filled. Instead, the company has decided to “evolve her role”; meaning, a now strong product team will be BR’s creative leader.
Today, the stores are selling the last of Webb’s line. After that? Banana will veer back to its classic staples and silhouettes. So if you’re a fan of Marissa’s pieces, now is the time to snatch them up. Find them at Banana’s Old Pasadena location today.
Some of my favorites?
Banana Republic 150 W Colorado Blvd | Pasadena 91105 626-683-8286
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