Ready, Pasadena? Nike is finally here. The uber chic athletic store opened this week in Old Pasadena and let me tell you, you’ve gotta visit–fast. Because not only is the store beautiful, but so is the product. Bold colors, sleek athletic gear, modern patterns, and a variety of men’s and women’s products fill Nike’s store. Like usual.
But despite being such a large corporate brand, Nike has built its stores like one-of-a-kind destinations. And Pasadena’s store features some neat details. Like the floors–the wood is comprised of old basketball floors; and the wood on the walls? Old bleachers.
My first time inside was Black Friday; the staff seemed attentive to its customers and for being open only days, was already busy with shoppers. No surprise. After all, the familiar swoosh reigns supreme when it comes to athletic gear. And from perusing the brightly colored shoes (neon coral, anyone?), running jackets (my favorite, a black and white polka-dotted one), and training tights (the grey and white stripes ones are adorable) it’s clear why.
So, think of the athletes in your life (according to Nike, it’s anyone with a body), and get to shopping for the holiday season. Just do it.
By the way, Nike is the winged goddess of victory according to Greek mythology. She sat at the side of Zeus, the ruler of the Olympic pantheon, in Olympus. A mystical presence, symbolizing victorious encounters, Nike presided over history’s earliest battlefields. A Greek would say, “When we go to battle and win, we say it is Nike.” Synonymous with honored conquest, Nike is the twentieth century footwear that lifts the world’s greatest athletes to new levels of mastery and achievement. The Nike ‘swoosh’ embodies the spirit of the winged goddess who inspired the most courageous and chivalrous warriors at the dawn of civilization. ( this paragraph courtesy of Nike)