Let’s say I am trying to message Hem-young to go to a dinner and movie — it sounds easy, but first I have to fire up Fandango to check where Gravity 3D is playing and at what time. Then both of us have to check our calendars. How about the food? We may have to check with Open Table. The point is that there are lots of steps, and this app makes your life easier in the form of information pop-ups that appear in your messaging stream when Emu detects certain snippets of conversation.
Emu silently monitors your conversation and searches for time, location, and action triggers. When I texted Hem-young about Gravity, a list of nearby theaters and show times appeared. Open Table appeared when we discussed restaurants. When we talked about time to meet, our calendar entries for the span of a few hours popped up to make sure we were both open. This app made our dinner and movie date a treat.
Gummi Hafsteinsson and Dave Feldman, Emu co-founders eventually want Emu to process and facilitate all of the conversations on your phone, whether they’re conducted over voice calls, email, or text messages. Further, they’re hoping to popularize the notion of building these smart assistants into applications beyond your phone.
Yes, we know there are other start ups trying to build aware assistants. And, we remember a very early popup assistant – Sidekick — way back in the dark ages of desktop computers, but we may soon re-enter the age of the omnipresent and way smarter assistant carefully offering data that aligns with our needs. Check out Emu for yourself here.
We will re-address Emu after we have had a week or two of use. (Coming soon to IPhone.)