Walking into Goorin Bros. Hat Shop is like stepping into the costume department of Newsies. Pure 19th century fun. No surprise here that this groovy shop began in 1895 by Cassel Goorin, a craftsman and artist who created signature hats for the people of Pittsburgh. Four generations of Goorin’s later, the legacy continues. The desire? To bring neighborhood hat shops back to the American streets–and boy, have they done it. From California to Massachusetts to New York to Washington and beyond, Goorin Bros. stores are proliferating in artsy neighborhoods everywhere–including our very own, Old Town Pasadena.
What’s so immediately eye catching is Goorin Bros.’ window display. Mostly because the rows of old-timey hats–bowlers, fedoras, cloches, panamas–filling the giant window look straight out of a movie. Enter stage right. And the hustle of the modern metropolis fades away. Welcome to the past.
Apart from the shop’s charming appearance–a short flight of stairs leads you down to the store’s hat hub–I’m confronted by friendly and informative staff who teach me of their hatty ways. Both American made and British made hats fill their shelves. Fabrics consist of wool, leather, and cotton. And sizes differ based on where the hat was made. Thankfully, there’s a size for everyone (from kids and extra small to extra extra large). And a shape for everyone too (male or female). This is when the fun really begins–trying them on. And on and on. It’s the only way to determine what works best, after all. Plus, the cool Goorin employees don’t mind. Prices can shoot as high as $275 (limited edition bowler and top hat) and $175 (American made straw fedora). But also as low as $36 ($18 on sale) for a Goorin everyday school boy cap and $38 ($19 on sale) for a Goorin everyday wool flatcap.
Other must see items are their extras: bow-ties, cufflinks, feather clips, hat boxes, scarves–each piece as unique and well-made as their hats. (Not to mention incredibly affordable — most accessories range from $5 – $50.)
So, if you’re looking to step back in time, commune with artists, and try on some killer hats, then stop by Goorin Bros. at 49 West Colorado Blvd. 626-440-1895.
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